Everyone who orders or independently creates a site has a single goal - to get additional income. Therefore, the site itself – not a goal, but a means to earn money. And although such people, when they come to the studio, usually say: "I want my site", it is important for the developer to understand that the client actually wants to make a profit with the help of the site. The manager gives the customer a brief and the site goes into development. Calculations, design, layout, programming, content filling – everything is agreed at every stage. And now the site is ready.
1. No future traffic is planned
The development of any site should begin with traffic planning. If the advertising campaign starts after the creation of the site, then it is unprofessional, because in this case numerous revisions may be required, which is an additional waste of time.
This question is very important, because the traffic sources will depend on what kind of look the site will need. For example, a client orders a business card site or a landing page because of their low cost compared to other options, but it turns out that a catalog or corporate site will suit him best. In order to avoid such mistakes, it is necessary to know which site is intended for which purposes, as well as to understand the effects of Internet marketing tools: contextual advertising, SEO, social networks.
2. The site is pointless and inefficient
It happens that the customer does not see the site as a working tool – a platform for advertising and selling goods or services, but only as an opportunity to show your company on the Internet on beautifully designed pages. But the site should work – this is the meaning of its creation. For example, if this is a website of a restaurant or cafe, people should be provided with the information they are interested in: prices, menu, possibility to reserve a table, reviews of other visitors. If this is a landing page, where most of the space is occupied by texts about the creation of the company, its mission, etc. – then it will not be useful or interesting to anyone.
Adwords statistics – an excellent tool that cannot be ignored, because it will tell you what users want from the site. After carefully studying the search queries, you can plan the structure of the future site and content filling in advance.
3. Even the client's absurd ideas
are realizedCustomers usually know their business well, but they don't understand anything about internet marketing. Tasks of the manager – explain to the client as much as possible how to avoid mistakes due to ignorance, as well as offer an alternative solution – maximally effective. Customer mistakes most often occur due to incorrect use of marketing tools.
The client can realize his desire to help in faster coordination of layouts, providing professional content about the company's business.
4. Design is given increased value
First of all, the design of the site should be convenient and simple, for speed of use. The minimum number of effects, the absence of incomprehensible buttons and any supernatural details, because all this is superfluous. A truly luxurious project is created only for promoted and well-known brands, the rest value maximum practicality, because there is no point in spending extra money.
Specific projects can be artistic in nature, but they are those where it is necessary: galleries, studios, children's institutions, etc.
5. The content is not given enough attention
The client's energy and desire to participate in the creation of the site should be directed to the generation of professional content – after all, only the business owner knows everything better than others about his activity. Quality content sells too! When purchasing a product or service, site visitors are looking for accurate and qualified information – description, functions, benefits and characteristics – if it is about goods, as well as – reviews, results, cost and speed of execution – if it is a service. Relevant and informative content also effectively helps in SEO promotion of the site.
