High-quality SEO promotion will help you bypass competitors and enter the TOP-10
It has been proven that more than 50% of users view only the first page in search results, and only 36% go to the second and third. It turns out that if your company's site is not in the first positions of output, then the profit is lost, because visitors simply do not see your offers. They will go to competitors who have managed to optimize and promote their sites much better. Remember: if your site is not found by search queries - it will not be effective.
In order for the site to sell, it is necessary to take its seo-promotion seriously.
SEO promotion as a key to increase sales
If you look at your site as an ordinary store in a big city, around which there are many other establishments with similar goods, then you can understand what to do in order not only to stand out among competitors, but also to leave them far behind. And if for "promoting" a traditional store needs some tools, while online sales platforms need others, among which SEO optimization, which contributes to business growth and increasing the flow of customers, occupies a very important place. To date, a site without SEO promotion will be lost somewhere in the backyard of search pages, and it will be quite difficult to sell your product or services.
Component site optimization for search engines
Asite audit
SEO promotion of a web resource on the Internet begins with an objective assessment of its condition. This will make it possible to find and eliminate any technical errors and plan the stages of site promotion. With the help of a search audit, the site can be checked according to the following parameters: the correctness of the indexing of the site; visibility in search engines; the presence of technical errors (meta tags, duplicates, etc.); dynamics and quality of the reference profile.
Usability check
Analyzing the usability of the site, we check: the quality of the content; ease of navigation; user interface. Search engines also evaluate the quality of a site by ranking factors, which affects its position. Behavioral indicators are one of the most important for the site, this is the percentage of rejections, the depth of viewing, the average time spent on the site, etc.
Selection of the semantic core
First, all the search terms that users use to search for your products or services are collected, and then they are grouped by category. The keys are distributed among the pages of the site so that it ranks better in search engines. The structure of the site may be periodically supplemented with new key queries.
Website optimization is internal
Internal optimization of the site means work inside it - relinking, elimination of technical errors, creation of new landing pages with new keys, optimization of meta-data (title and description of pages), as well as content. All these actions allow you to correctly distribute the weight between pages and speed up indexing.
Site optimization is external
External optimization means working on the number and quality of links. Links are a very important ranking factor, and the extent to which authoritative sites will link to yours will determine its evaluation by search engines. Link quality depends on many factors that our experts take into account.
Testing, monitoring, improvement
We carry out optimization control, as well as the effectiveness of the website. We increase its practicality and effectiveness: we bring the behavioral conditions to perfection, increase the implementation possibilities and conversion of the Internet resource.