Today, such social networks as Facebook and Instagram – effective resources for promoting and selling products or services. These are new sales markets, the popularity of which is growing every day. According to research, approximately 40% of people find and buy goods and services on social networks.
The following factors influence the choice of social media visitors:
- recommendations of friends;
- number of likes;
- posts of friends and acquaintances;
- beautiful photos;
- discounts and promotions;
- low cost.
Profitability indicator for Facebook – 95%, for Instagram – 85%, because visitors to the network log into their account every day not only to post something, but also to find the necessary goods or services.
Advantages of Facebook and Instagram business advertising
- The possibility of reaching a large number of buyers.
- Convenient functionality.
- Advanced statistics that allow you to analyze the effectiveness of advertising and make corrections.
- Targeting settings.
- Various tools for advertising and promotion.
- Ability to manage advertising settings on Facebook and Instagram from one account.
These two social networks are similar, but the choice depends on the type of business and CA.
How to start advertising on Instagram and Facebook
If your company has already created Facebook and Instagram accounts, they are most likely connected. If not, then you need to link your Instagram account to your Facebook account. All further actions will be carried out in the personal Facebook account.
We create ads in the ads section, define the purpose of the advertising campaign, set the main parameters in the settings – country, time, etc.
Then we define CA - gender, age, preferences of potential buyers. The success of an advertising campaign is often related to the accuracy of choosing the target audience.
On the "Types of placements" tab we indicate on which devices and platforms the advertisement is displayed, then we prescribe the budget.
At the end, upload a video or picture to the ad, write the text with the title - and the ad is ready.
Setting up an effective business campaign contains many more points – for example, such parameters as statistics, ad type, etc. Our specialists work with already developed strategies for setting up advertising on Facebook and Instagram, and also have experience in promoting various types of sites in social networks.