There is a practice of exchanging links on sites with similar topics. Incoming links – these are the ones that lead to the site, weekends, vice versa – from the site to other resources with a similar theme.
The process of placing links on the site from one page to another is called internal linking. This allows the user to easily and quickly move through the pages, which contributes to the promotion of the site.
Links are indexed and non-indexed. The first are taken into account during ranking, the second serve for the convenience of users.
Links can also be anchored or unanchored. An anchor link consists of keywords or natural words according to the content of the text. An unanchored link is a page address.
Internal link
Internal linking serves to increase the convenience of navigation, allows the site visitor to spend more time on it, moving through the pages. Search engines perceive such behavior as natural, and increase such sites in the rankings. Therefore, internal links are very important in solving the problem of site promotion.
Outbound links
External links to well-known resources improve the site's performance. At the same time, they are called to perform their task – refer to a reliable and informative source that supplements or discloses the information provided on the website.
Incoming links
Purchasing links – proven practice of site promotion over the years. At the same time, the reference mass is selected individually for each optimized site.
You can do without buying external links in the following cases:
- if the main traffic – from social networks;
- articles are written for low-frequency requests;
- site – this is an online store of a group promoted in social networks.
Purchasing links by specialists of the MOZAR web studio to promoted sites is done gradually. Prior to the start of this process, the site is internally optimized and articles are prepared for reference.
Optimal combination of external and internal links – the key to the successful promotion of the site with a further exit to the top positions.