Meta tags – it is part of the html markup, which is intended for identification, search and evaluation of site pages. In order for search engines to find and show the site in the top results faster, meta tags "title" and "description" it is necessary to correctly select and fill in the information.
Meta tags title and description
Title is one of the most important meta tags. Its content should not be duplicated on the site, it should be unique for each page, even if similar services or products are presented on them.
So, the prerequisites for optimizing title:
- Uniqueness of content.
- Conciseness: 50-80 characters.
- Key words at the beginning of the phrase.
- Finished content.
Before optimizing titles, it is advisable to study their content on competitors' sites.
Description translated from English means "description". It should not contain unnecessary advertising, but only a short summary of the content of the page. As for the title - the presence of keywords and uniqueness is mandatory. Let's summarize:
- Number of characters: from 150 to 200.
- At the beginning of the text – keywords.
- Complete in content and grammatically correct expression.
Search engines often use the description meta tag in the output as a snippet, so it is important that it not only describes the content of the section, but also has an advertising and informational character.
For an order from the MOZAR complex site promotion company, title and description optimization is most often included in the price, but there may be options – depending on TK (technical task).