One of the most important stages of site promotion – collecting the semantic core. Millions of users looking for goods or services enter queries into search engines, following which the necessary sites are found. These queries in the form of words or phrases are called keywords.
Semantic core – this is a set of words and phrases corresponding to the main topic of the site, which will form its future structure.
A correctly assembled semantic core will allow you to reach the target audience of the resource as much as possible, attracting more and more visitors.
MOZAR company specialists collect the semantic core, having previously analyzed the thematic niche of the site, as well as the experience of leading competitors in a similar field of activity.
Why is the collection of the semantic core necessary?
Create a site by placing pictures and information on it at your discretion, without analyzing competitor sites and collecting semantics – it is ineffective and useless. After collecting the semantic core, SEO specialists will develop the correct structure of the site and determine keywords and phrases to promote each page and section of the site.
Why is this necessary?
- To attract users to the site.
- Profitable use of the advertising budget.
- Output of the site on TOP positions.
- Increasing sales and profits of the company.
- Conducting analytics and further site optimization.
- Control of business processes.
Our team is engaged in collecting the semantic core (SKA) in stages:
- analysis of the subject of the future site;
- definition of the structure of the site;
- collection of keys from various sources;
- grouping keys on landing pages;
- addition of the site structure after analysis of key phrases;
- drafting a technical task for an SEO copywriter.
Semantics for the site may change over time, so you need to periodically check the content for relevance and update it.
Developing a semantic core is a time-consuming task that requires knowledge and practical experience, so it is best to entrust it to professional SEO specialists.