If promotion in social networks takes place with the help of advertising, then first we look at the organic reach received by posts without investment. After all, the more users respond to information, the more actively Facebook offers these pages to other people. If the posts are boring, get few likes and reposts, then they are rarely displayed in the users' feed.
For a good result, our specialists follow the following recommendations:
- Maximum activity on Facebook – from morning to lunchtime, as well as in the evening. Depending on the desired result, we post one post per day, or at least – two a week.
- In Instagram, activity is observed in the morning, before 11 a.m., and from 6 p.m. to 10 p.m. Here, the minimum is the same – two posts a week, more effective – 4-6 posts.
We do not promote posts immediately after publication, but wait three days for organic reach, and then advertise.
How to create content?
Content in social networks, aimed at sales, should arouse interest and the corresponding reaction: the desire to write comments, save or post information, make calls or ask questions.
If there is no effect from the post – it is of poor quality. One post can be duplicated in different social networks, but it is better to modify it for each of them.
- For Facebook.
We create posts, adhering to a uniform style in texts and photos. By volume – 2-5 paragraphs, slightly more than 3 thousand characters. We use the photo on the cover, as well as every few paragraphs. We practice submitting links to the site, where the information is presented in an expanded form. At the end of the post, you must place a call to action: go to the site, write a review, answer a question, participate in a raffle, etc. We often use standard Facebook techniques that allow visitors to call and write in one click. You need to try and test different options to understand what works best for your site and account.
- For Instagram.
Since the youth contingent prevails among active users of the Instagram network, accessible language and originality of presentation are important here. You can be a little emotional, at the same time – positive, without complaints and accusations. If appropriate – emojis are used.
Length of short posts – up to 3 long sentences – in several paragraphs, and they alternate with short ones, for better perception. In Instagram, we use only high-quality photos, most often with comments.
The posts are geo-tagged, and the call to action at the end of the post, just like on Facebook – mandatory. It can be a comment, a direct link, a link to the site, etc. Thematic hashtags – for each post, up to 5 pieces.
Posts on social networks should attract attention, be bright, competent and interesting, with beautiful photos, then the promotion of the site will be faster and more effective.